Holity renews itself: new logo and visual identity

Order creates space, design shapes the future: Holity's identity evolves.

Holity is renewing itself!

We are introducing our new visual identity and working on the new website.

In the coming months, you will see our historic logo and the new coordinated image coexist on the various communication channels. It is a transition phase that will lead us towards a new Holity experience, designed to better explain who we are and where we want to go.

Order composes space, design designs the future: Holity's identity evolves

There are moments in the history of a company in which evolution becomes visible. Not because the values that guide it change, but because the way in which those values are described grows.

For Holity this is one of those moments.

For over 18 years we have been supporting companies, public bodies, hotels, hospitality facilities and professionals in the choice of equipment, furnishings and supplies for professional spaces. Over time we have grown together with our customers, we have expanded the catalogue, opened new markets and built an increasingly solid presence in Italy and Europe.

Every goal achieved has allowed us to evolve, without ever losing what distinguishes us: the desire to offer professional solutions accompanied by competence, reliability and attention to the needs of each customer.

Today this evolution is also reflected in our image.

We have chosen to embark on a rebranding process that starts with a new logo and a new visual identity, but which represents much more than an aesthetic change. It is a project that tells the story of what Holity has become and the direction it wishes to follow in the coming years.

The new logo will begin to accompany us on our social channels and in official communications. It will be the first sign of a journey that, in the coming months, will lead to the launch of the new website and a new digital experience signed Holity experience.

Behind this symbol, however, there is much more than a graphic choice. There is a story.

The logic behind the sign: how our new "H" was born

When we began working on the new brand identity, we started with a very simple question: what does Holity ?

really represent? The answer came from observing what we do every day. Holity is the meeting point between structure, design and functionality. Every day we contribute to furnishing, organising and making professional spaces more efficient. Environments that work when each element finds its place.

From this reflection, new logo takes shape. The geometries that compose it are essential, solid and modular. Each element occupies a specific space and interacts with the others in perfect balance, just as happens in carefully designed environments.

From this logic an immediately recognizable shape is born: the letter H. A simple, contemporary and distinctive symbol that represents the synthesis of our identity and our vision.

A new visual identity to tell the evolution of Holity: same commitment, new horizons, an increasingly clear vision for professional spaces.

Order, balance and modernity

The new logo doesn't just tell who we are today. It also tells the way we look to the future.

Order, balance, reliability and modernity are the principles that guided the entire project.

The new typography was also chosen to convey clarity and solidity through clean and balanced shapes, while the color palette reinforces the professional character of the brand with an essential and elegant style.

Every detail has been designed to build a coherent, recognizable identity destined to accompany Holity into the future.

The first step of a larger project

The new logo represents only the beginning.

In the coming months, a new coordinated image, new graphic templates , new contents and above all a completely renewed website will take shape. The goal is to offer an even simpler, more intuitive experience, consistent with what Holity has become in recent years.

During this phase, you may see the historical and new logos coexist. This is a deliberate choice, which will gradually accompany the transition to the new visual identity.